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US IT solutions provider InterSystems is investing some US$1mn to establish a unit focused on partnerships in Brazil, media outlet CRN reported.
The initiative is expected to help increase indirect sales from the current 20% to 40% in 2012.
InterSystems' account manager in Brazil, Clara Schreiner, who has previously worked for public institutions and companies like Oracle and Sonda, will now work to structure the relationship with partners and sales channels that operate in the country.
The company has direct presence in Brazil and some 80 local partners.
The planned investment aims to strengthen business to make partners more competitive and to incorporate new partners to the base - mainly systems integrators, application developers and IT consultancies.
Investments include hiring staff, training for partners, and proof of concept for applications, InterSystems' business manager for Brazil, Eduardo Cavaliere, was quoted as saying.