Iomega to start operations in Central America by October, says sales VP

Thursday, September 8, 2011

US data storage solution provider Iomega has signed an agreement with a Florida-based company to provide services to Central America and the Caribbean, Guilherme Soares, VP of sales for the region, told BNamericas.

After a long period of searching for the right partner, Iomega has found one to support operations in the region from Mexico starting in October this year, Soares said.

Iomega is also investing in increasing the workforce at its offices in Mexico so clients from Central America who buy Iomega's products and need support can have people in the region to help, said Soares. "The idea is that clients who buy equipment from Panama, Salvador or Costa Rica or Guatemala who have a problem can dial a local phone number and get support from Mexico."

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The VP further announced that Iomega will open a support center by month-end in Buenos Aires to offer services to the Southern Cone, including Argentina, Chile, Uruguay and Peru.

The center will look to resolve issues, with a local phone number, but will also serve as an operational point to sort out client problems, including returning goods, said Soares.

The service was provided before from the branch in Mexico, but because of holidays and time zone issues, Iomega decided to open a local center for the south of Latin America.

Additionally, the company has launched a website called "IO Club" - a networking page for partners and reseller in order to interact and communicate with them.

"The website is for partners, not for end users. Here they can find information related to products or current tenders and projects in the region...The page is in Spanish and Portuguese," said Soares.

The company has nearly 500 partners regionally, including one-time product purchasers. With this website, added Soares, the company expects to reach at least 300 loyal partners by the beginning of next year.


Without providing hard figures, the executive said that Iomega expects revenues from the Latin American region to bring in 7% of global sales this year - 1 percentage point higher than previously predicted. In terms of growth, Soares said that the company's sales have been "better than expected" and projects 50% expansion this year.

According to Soares, the latest slowdown in the world's economy, led by the US and Europe, will not affect Latin America's "strong" economy.

The economies in the region are currently less dependent on the US market, said the executive, and the Latin American economy is growing and moving, so the impact of the world slowdown will only be "minor."