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Colombia's government has presented a new policy to promote local digital content as part of its four-year ICT plan, called "Vive Digital Colombia," local media La República reported.
"Through this new policy, we aim to triple local IT sales by 2014, which means that the sector has twice the potential of the coffee industry. We want to become a regional destination for foreign IT firms to invest in the sector and to develop their projects in the country," ICT minister Diego Molano said.
According to Molano, Colombia has the human talent to excel in the region. "With this policy, we want to promote the offer of creative goods and services. Our focus is to export services with added value like digital content," he said.
The new policy will see the construction of four new labs dubbed "ViveLabs" for creating digital content, aiming to generate a working space for entrepreneurial projects. The cornerstone of Vive Digital is quadrupling the amount of broadband connections to 8.8mn in the next four years.
Last year Colombia's government launched a US$30mn fund to stimulate IT development in 2010-11, which included installing 800 public tech centers throughout the country, as well as providing training and infrastructure for educational centers.