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Most midsize companies in Brazil lack sufficient knowledge about cloud computing to be in a position to decide on its use, according to a study by consultancy Frost & Sullivan.
The study interviewed 90 midsize companies in Brazil with the objective of identifying adoption trends and penetration of cloud computing in the country, as well as the drivers and barriers to investment in this market.
According to the survey, while 55.6% of respondents are using IT solutions such as email and external providers under the cloud model, lack of awareness is still a strong barrier to leverage sales opportunities in this sector.
"Midsize companies are increasingly demanding a better transparency of costs from IT, so you need to clearly demonstrate the added value that cloud solutions offer to validate and justify their purchase," said Bruno Arrial, consulting analyst at Frost & Sullivan.
Frost believes that cloud computing adoption will grow in 2012, since 68.8% of respondents said they are interested in purchasing these solutions next year, and most companies prefer to do it with external specialists' help.
Among main drivers cited were high availability and scalability of cloud systems, as midsize companies face challenges such as constant IT failures and infrastructure restrictions.