Latin American IT users prefer email to send information - study

Tuesday, May 17, 2011

IT users in Latin America selected email as their preferred tool to share information with colleagues about technology or IT products, according to results from a recent IDC Latin America study.

According to the study, 90.4% of IT users chose email as their preferred communication method with colleagues, whether the information was a news article, a web site, in video format or another medium.

Email is a powerful tool in making information viral, while also extending the reach of content, said IDC Latin America regional marketing manager Luciana Sario, who called on all platforms housing this content, such as various social networks, to have a pre-programmed email option.

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Additionally, IDC said forwarding an email should be made as easy as possible, ensuring the content or programming remains unaltered when the information is shared.

Email is also relevant for B2B market practices, according to the consultancy, as it has continued to strengthen itself using new tactics to increase content distribution.

Following email, the study found that the second most common method was over the phone, with 30% of IT users selecting it.

A total of 22% said they prefer to use various social networking sites to share information. Facebook led with some 11% of respondents, followed by Twitter with 5%, LinkedIn with 3% and personal blogs with 1%.