Local market to be key in Kaspersky's business strategy for 2011

- Monday, January 10, 2011

Local market to be key in Kaspersky's business strategy for 2011

Mexico will be one of the Latin American countries in 2011 with major growth opportunities in security services for Russian antivirus software developer Kaspersky Laboratories, online news source Info Channel quoted the general manager of Kaspersky Mexico, Hugo Avendaño, as saying.

Mexican users' preference for security tools and protection equipment has driven the firm's growth in the country in recent years, he said, adding that the local market will be a key segment for Kaspersky's business strategy this year.

Kaspersky expects 100% growth in Mexico this year thanks to increasing SME demand and added support for the channels, Avendaño said. To increase business with the SME segment in Mexico, the company will recruit more distributors through Mexican wholesalers like MAPS and Rusoft.

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The channels director of Kaspersky Mexico, Homero Filigrana, said the company will also work on growing its client base in the country, specifically in the north and southeast regions through partnerships with local equipment wholesaler Grupo CVA and hardware dealer CT International.

In other plans for 2011, Kaspersky will release security tools to protect Macintosh products and offer additional training programs for resellers to learn about storage protection tools.