US IT firm LogFire expects to launch operations officially in Brazil during the first months of 2012, company CEO Diego Pantoja-Navajas told BNamericas.
"The subsidiary was legally created, and we're in the process of hiring and training the staff," the executive said.
The office will be located in Curitiba, in Paraná state. "Obviously we're targeting the São Paulo market, but due to commercial reasons it was more viable for us to open the office in Curitiba," he said.
"The Brazilian retail market has a different profile compared to the other markets where we operate; its volume is significantly bigger," Pantoja-Navajas added. "We have high expectations and are looking to have a strong entry in this market."
LogFire also has field offices in Chile, Peru and Colombia. "The criteria we used to launch operations in these three markets had to do with the weight of the retail segment. As you know, the retail segment in these markets is very important, especially in Chile, where it is very developed compared to other markets in the region," the executive said.
Pantoja-Navajas expects Latin America could account for 35-37% of the company's total revenues next year, compared to some 25% this year.
Headquartered in Atlanta, Georgia, the company also has an office in India, from which it serves Asian markets.
LogFire is a global IT consulting and software development company that specializes in supply chain solutions, with a focus on warehousing, transportation and inventory optimization.
See this week's IT Perspectives for the full interview with Pantoja-Navajas, for subscribers only.