Market seen moving 450,000 tablets this year

Tuesday, September 20, 2011

Brazil will end 2011 with sales of some 450,000 tablets, 4.5 times more compared to last year, when 100,000 units were sold, local news source Baguete reported, citing a report from consultancy IDC.

The numbers reflect the good momentum the segment is experiencing, since predictions last year for 2011 put tablet sales in the country at 300,000.

IDC's forecast includes the retail segment and the so-called "grey market," which comprises an unofficial - and sometimes illegal - segment.

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According to Baguete, IDC estimates that tablet sales will more than double in 2012, when the country is seen surpassing the 1mn barrier for the first time, mainly due to an expected 10-15% price drop to some 1,000 reais (US$561) for the end customer.

A recent survey by the consultancy found that 12% of interviewees said they intend to buy a tablet in the next 12 months, paying up to 1,100 reais.