Microcity opens office in Rio, expands operations in capital

Thursday, November 17, 2011

Brazilian IT firm Microcity has opened a new office in Rio de Janeiro and is expanding operations at its unit in capita Brasília, the company said in a statement.

According to Microcity, while the unit in the capital will target potential new government clients, the Rio office will be focused on the oil and gas market and on managing the company's new sales structure.

Previously in Brazil under a structure of partnerships or franchises, Microcity has now moved to operating with its own affiliates and units, the company said.

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In Brasília, Microcity estimates that government business accounts for 30% of sales. Besides pumping up this share, the goal is for the unit - which will now be run by Hamilton Barreto - to serve the corporate segment in the country's central, northern and northeastern regions as well.

In Rio de Janeiro, in turn, Microcity is eyeing opportunities driven by the World Cup and Olympic Games, and also by the pre-salt field oil extractions, to boost business.

The unit will be managed by Charles Dias, formerly responsible for the Minas Gerais state operations.

"The oil and gas market will surge sharply over the next years, and we want to be up to meeting this demand," said the company's commercial director, Marcelo Rodrigues.

The executive predicted that operations in the new unit will account for 35% of Microcity's total revenues within the next three years.