The newly launched version of Microsoft's (Nasdaq: MSFT) business solution line Dynamics, Dynamics AX 2012, is expected to be available in Brazil by September 2012, Microsoft Business Solution (MBS) director for Latin America, Felipe Sánchez, told BNamericas.
Microsoft presented AX 2012 during a CIO forum in Miami. The solution was developed initially in English and for Spanish-speaking Latin American countries.
According to Sánchez, the company's is currently working on adapting the platform and translating the solution to Portuguese. "This is a complex process that requires time and dedication," he said.
The executive said bureaucracy and the high tax environment are also factors delaying the solution's Brazilian launch.
The solution is part of Microsoft's enterprise resource planning (ERP) portfolio and has been specially developed to serve companies with 200-7,500 employees. Microsoft says Dynamics AX 2012 is tailor-made for Latin American businesses.
"Our goal is to be present with AX 2012 in all of the region's countries," Sánchez said.
Past versions of Dynamics have been successfully implemented by major Latin American companies, according to Microsoft, including Hunter Douglas, Morteros Tequendama, MonteBlanco, Cotamsa, AngloGold Ashanti Colombia, Cinemark and Hays.
Sánchez also confirmed that Microsoft will launch, in the near future, other business models aimed at creating vertical solutions for industries in different niches in Latin America.
According to the executive, the Latin American market is essential to the company's business. He said, for instance, that while Microsoft's ERP revenue rose 20% globally in 2010, it surged some 30% in Latin America.
In addition, while Brazil is attracting a great deal of global attention - and the company is working on several projects related to opportunities in the buildup to the 2014 World Cup - Sánchez pointed to Mexico and Chile as other important regional markets for Microsoft.
CLOUD AND CRISIS
One of the company's most important goals with Dynamics AX 2012 and similar applications is to pave the way for clients to reach the cloud.
"Our approach is helping our customers to get to the cloud on their own terms, respecting their time and processes," Microsoft's global business solution president, Kirill Tatarinov, told BNamericas, noting that the new solution enables direct access to cloud services based on Windows Azure.
Commenting on the global economic downturn's possible impact on the company's business, Tatarinov said Microsoft "wants to provide the quickest return on investments in this scenario of instability."
The executive echoed Sánchez's remarks: "This is one of the reasons behind Microsoft's more assertive approach to the region, in particular to Brazil, where we are growing our footprint."