Microsoft looks to double sales in Latin America over next 3 years

Monday, March 7, 2011

Microsoft (Nasdaq: MSFT) is looking to double its sales in Latin America over the next three years, media outlet Primera Hora reported Microsoft Latin America president Hernán Rincón as saying during the company's recent media event "You got mail!"

At the event, Rincón said Latin America was the fastest-growing region for Microsoft, and so the company would focus on further promoting sales.

According to the executive, the region has a current demand for 35mn PCs a year. Rincón expects that an annual growth rate of 30% will be necessary for the company to meet the Latin American market's demand - something which will also require a large investment each year.

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The Windows operating system is currently used on 97% of PCs in Latin America, according to Rincón. He said the company is looking to bring the system to more people in the region.

More than a dozen executives attended the "You got mail!" event, held in Miami, with Microsoft Latin America top brass, including executive for mobile communications Hernán Lardiez, general manager of consumers Lovina McMurchy and senior PR manager Victor Aimi.