Netgear to shoot for corporate market this year

- Friday, January 7, 2011

Netgear to shoot for corporate market this year

US wireless and network equipment provider Netgear plans to capture a larger share of the corporate market this year in Brazil, with the introduction of several products intended to expand and stabilize workplace wireless networks, Netgear's newly appointed sales manager for Brazilian service providers, Eduardo Drummond, told BNamericas.

"Brazil's economy is growing rapidly, and the broadband network has yet to fully mature, so internet consumption is set to develop greatly," he said. "In the future, we think people will be willing to pay a little more for quality, and Netgear is betting a lot on this notion in the BRIC markets."

After a year spent presenting its products to potential clients, Netgear is preparing to expand its sales operations in Brazil, and potentially to other countries in the region, in the second quarter of 2011. The company will launch in the country several products currently being highlighted at the 2011 international Consumer Electronics Show (CES) in Las Vegas, Drummond said.

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With four years of experience in the Brazilian consumer market, Netgear launched a sales division to court corporate clients in 2010. The new mobile broadband router, for example, is drawing attention from industries that cannot afford to have any down time, such as the banking sector, Drummond said. The device allows users to create instant WiFi hot spots by connecting mobile telephones to modems. Businesses have shown interest in using the technology as a backup if their traditional wireless connections fail.

The Universal WiFi Expander, moreover, amplifies the strength of signals from modems, so that users can connect smoothly from all rooms of their offices or houses.

Drummond previously worked for such companies as Intelig Telecom and ZTE Corporation.