"New wave of investment," promises Iomega

Tuesday, May 31, 2011

US data storage solution provider Iomega is preparing a "new wave of investments" for Latin America, Guilherme Soares, company VP of sales for the region, told BNamericas.

"We were bought by [US storage solutions supplier] EMC in 2008. And when we decided to focus on Latin America in 2009 due to the region's sales growth and potential, we had one person who oversaw the whole region from Miami," he said. "Today we have seven people in the region and two service centers that provide technical support."

Thanks to Latin America's growth of 48% in 2010 - surpassing forecasts of up to 35% expansion - and this year's expected 40% advance, Iomega is now looking to further shore up its business in the region. Currently Latin America brings in about 6% of Iomega's total revenues, he added, without providing hard figures.

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To accompany Iomega's regional push for online storage for home and SME use, as well as for small applications within large companies, the firm will look to open a new service center to serve Chile, Uruguay, Peru and Argentina, Soares said. The idea is to offer a 1 terabyte storage server for as little as US$250 to the end user.

Other actions include further hirings in the region and the launch of a website called "IO Club," slated for end-Q3.


While Iomega has presence and tech support in countries such as Argentina, Brazil, Chile, Mexico, Peru and Uruguay, the company's reach into Central America has not gone as quickly as planned, the executive admitted.

The company expected to enter Costa Rica, Nicaragua, El Salvador and Guatemala during the second half of last year, but Iomega has not found a partner that meets its criteria. "The issue is that we're looking for one company that can serve the whole Central American market, and not have to sign different partnerships in each country."

The company does have a presence in Panama through a partnership with US IT products wholesaler Intcomex.

Founded in 1980, Iomega is headquartered in San Diego, California. The company has sold more than 400mn digital storage units worldwide.