NICE to open new office in Latin America by year-end - exec

- Friday, August 19, 2011

NICE to open new office in Latin America by year-end - exec

Israeli contact center solutions company NICE Systems (Nasdaq: NICE) is set to open a new office by the end of the year in Latin America, the company's regional sales director, Marcos Moraes, told BNamericas without disclosing the specific location.

The new office - adding to the existing São Paulo office - will be "in a very strategic and important country," said Moraes, adding that the infrastructure is ready and will be announced at the end of the quarter.

With this expansion, and considering the growing demand for services in Latin America, Moraes expects to keep growing in "the double digits" this year, "just like we've been doing the last six years, including 2009, which was a very difficult one."

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NICE currently has 50 employees in the region and expects to increase that number to 80 to "get closer to the clients." The company also has more than 25 local partners, "and we expect to keep growing with them," Moraes said.

Although NICE has its development centers in England and the US, the company is "evaluating" the feasibility of opening an innovation center in Latin America, he added.

The company operates in three main areas - enterprise, which provides solutions for financial firms, contact centers, back office operations and sales and marketing departments; security, which captures and records information from a multitude of sensors and sources, analyzes its content and fuses it to form a common operational picture; and fraud prevention, anti money laundering, brokerage compliance and enterprise case management for the financial sector.

NICE covers the entire region through business partnerships with integrators and resellers. The Americas accounted for 61% of NICE's overall revenues in the first quarter of 2011.