NovaRed aims to grow 25%, penetrate US market with remote security solution

Thursday, June 9, 2011

Chilean IT solutions company NovaRed plans to grow 25% this year, with the possibility of increasing this figure as a result of its remote security service offered to the US, company general manager Miguel Pérez told BNamericas without providing hard figures.

According to Pérez, the similar time zone is Chile's major advantage when offering this service to the US, compared to providers from countries such as India, as most online frauds and security breaches take place during business hours.

"Security needs to be delivered in real time. You could outsource this service to countries like India. But there you have 12-hour difference with the US, so in terms of security, you need a solution in real time. [In the US, the business day] is during India's night, where probably you won't have the best professional, and it might cost you extra money. Most security fraud occurs during business hours," Pérez said.

Start your 15 day free trial now!


Already a subscriber? Please, login

NovaRed's strategic plan for the US is to resell its remote security service through local channels, not directly with the clients.

"The current direct clients that we have in the US are because they happen to be our clients in Latin America as well. But what we want is to offer our services through resellers. The US market is something like 180 times bigger than Chile's, so the potential for the business is enormous," the executive said.

"Our plan is in the long term; we're in an incubator stage. The US is a very competitive market. We can't compare it with other countries in the region, but we are pioneers because I haven't seen any other Latin American company offering this service."


In terms of business development and market, Brazil is the leading country in the region. But NovaRed is not yet planning to break into Latin America's largest market to offer the remote security service.

"Brazil is a big and complex country in terms of regulations, as complex as the US. We could be offering our remote service there, but we have the language barrier. We don't have many Portuguese IT speakers," he said.

"What we can do in Brazil is what we're doing in the rest of the region - remote services from Chile or Argentina. But the main market is still the US and potentially Europe," Pérez added.