Nvidia aiming to double Tegra-embedded devices in 2012

Tuesday, December 20, 2011

US tech firm Nvidia expects to see the number of mobile devices - smartphones and tablets - on the market with its embedded Tegra chip double to 24 models in 2012, the company's director for Brazil, Richard Cameron, told BNamericas.

"Until last year, there weren't that many models of smartphones, and even fewer tablets, available in the market. With the increasing number of launches, we are working to integrate 20-24 models by the end of the first half of next year," Cameron said.

Nevertheless, all of the top five iPad competitors today - Motorola's Xoom, Samsung's Galaxy Tab 10.1, LG's Optimus G-Slate, Asus' Transformer and Acer's Iconia A500 - come with the Tegra chip embedded.

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Cameron said Nvidia is increasingly seeking to be perceived as a mobile microprocessor firm, rather than just as a graphics processor company.

According to the executive, Tegra processors based on ARM architecture are integrated in 15 times more devices worldwide than Intel/AMD ones. "And our goal is to increase that gap to 20 times in three years."

In 2011, Nvidia sold 14mn Tegra processors worldwide, a 350% growth rate compared to the previous year.

GeForce game processors remain the company's flagship product, generating 50% of its global revenues, Cameron said.

In Latin America, Brazil is Nvidia's leading market, accounting for 45% of regional revenues. Cameron expects a good year for 2012, given the tax benefits for tablet manufacturers announced by the government and vibrant local gaming market.

Revenues from Mexico and Argentina combined are equivalent to only half of Nvidia's Brazil revenues.


Cameron said Nvidia is developing ecosystems that will be available at more accessible costs for the end user. That approach, according to Cameron, is being taken to offset potential effects from the global economic turmoil.

He said Nvidia will make an "important announcement" with regard to ecosystems by early next year.