PC sales increase to 31.9mn in 2010

Friday, January 14, 2011

PC sales in Latin America rose by 4.93mn units in 2010 to 31.9mn, according to consultancy firm IDC Latin America.

In 2010, the market saw increases in sales of notebooks and netbooks/ultraportables. Notebook sales rose from 8.26mn units to 11mn, while the netbooks/ultraportables market saw an increase of 3.55mn units to 5.78mn.

Aggressive pricing of netbooks helped drive the increase in units sold, IDC said, adding that 2010 was a year of recovery and renewal of technology projects by companies, as well as education projects for public schools by governments.

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However, the year saw a 0.4% decline in desktop units sold, from 15.15mn to 15.09mn. IDC predicts that in 2011, desktop manufacturers will work to increase demand for all-in-one models, increasing desktop sales by 1.2% to 15.26mn units.

IDC expects a more stable market in 2011, seeing the total number of units increase by 4.01mn. The consultancy predicted notebook sales to increase 16.4% to 12.8mn units and netbook/ultraportable sales to jump 35.2% to 7.82mn units.

The firm also expects portable computers will continue offering aggressive prices to increase their market share.