Peixe Urbano looks to expand to Monterrey, Guadalajara

Wednesday, October 12, 2011

The Mexican unit of Brazilian collective buying website Peixe Urbano sees Monterrey and Guadalajara as the next steps in the firm's expansion plan, the company's general director for Latin America, Pedro Rivas, told BNamericas.

But the executive declined to give further details on the timeline for these launches.

Rivas said the Mexican operation was launched two months ago and currently operates only in Mexico City.

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Peixe Urbano expects to experience significant growth in Mexico, "similar to the growth recorded so far in the Argentine market," he said.

The company also expects to expand to other Latin American markets in the future. "We are looking at different markets to launch operations. Our main goal is to become the leader in Latin America, and to achieve this, we need to launch operations in other countries across the region," Rivas said. He was unable to go into further details on this issue.

In Argentina, the company operates in several cities including capital Buenos Aires, Rosario, La Plata, Mendoza, Córdoba, Salta and Tucumán. Peixe Urbano launched the Argentine operation through the acquisition of two small companies.

Since its launch in March 2010, Peixe Urbano has seen its registered user base reached over 14mn, the executive noted. More than 9mn coupons have been sold through nearly 18,000 deals, he added.