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Brazilian computer maker Positivo Informática (Bovespa: POSI3) has hired Marco Lopes, former CMO at mobile operator TIM, as VP of marketing and new business, online news source Baguete reported.
Lopes led TIM's strategic repositioning as a convergent communications firm, and he was previously general director of the Mobile Marketing Association's Latin America division. A few years ago TIM was losing market share to today's second place operator, Claro Brasil, but it is now regaining market positioning.
In the midst of increasing competition and pressure in the local PC market, Positivo saw Q1 revenues drop 20.6% year-on-year to 421mn reais (US$257mn), bringing the company 33.7mn reais in losses versus a net profit of 37.8mn reais in 1Q10.
In response, the PC manufacturer pledged to turn its focus to efficiency.