Positivo starts manufacturing PCs, motherboards in Tierra del Fuego

Tuesday, May 24, 2011

Brazil's largest PC manufacturer, Positivo Informática, has started producing PCs and motherboards in Argentina's Tierra del Fuego province, the company said in a statement.

Positivo launched its Argentine operation through its subsidiary Informática Fueguina. The operation is a JV between Positivo Informática and Argentine electronics company BGH.

The factory has an initial production capacity of 30,000 motherboards and 60,000 PCs per month, Positivo said.

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The PCs will be branded in Argentina under the Positivo BGH label and will be available in retail stores in June this year.

The JV will also focus on the government segment, Positivo said. The firm already has a sales order for 279,000 notebooks for that segment.

In the first quarter of the year, Positivo's overall PC volume was down 8.3% to 390,400 units, with the number of desktops sold falling 27.3% to 206,900 and notebooks up 30.2% to 183,500.