Positivo's market share hits 13.5%

- Tuesday, August 23, 2011

Positivo's market share hits 13.5%

Brazilian computer maker Positivo Informática grew its total market share in Q2, hitting 13.5% compared to 10.9% in Q1, the company said in statement.

Positivo president Hélio Rotenberg had previously forecast the market expansion in a conference call with investors to analyze Q2 results. The 13.5% figure, however, is 0.5 percentage points lower than last year's Q2 results, when the company had a 14.0% market share. Positivo has been facing stiffer competition in a hot market, and the company hailed the Q2 results as a sign that it is getting a handle on the changing market situation.

According to company's latest numbers, in the "official market" - disregarding the economy's gray sector, the underground economy - Positivo's share was 17.4%, three percentage points up from Q1. Its desktop share alone represented 25.3% and notebooks 12.9%.

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In the retail segment, Positivo snatched up a 21.7% share in Q2, 4.9 percentage points above the previous quarter but still down year-on-year. In this segment, Positivo desktops and notebooks had shares of 33.5% and 16.9%, respectively.

But it is the government and education sectors where Positivo did best, numbers show. Here, company seized a 40.7% share in Q2 - greater than both 1Q11 (38.1%) and 2Q10 (40.6%). It is the company's 19th consecutive quarter of leadership in this segment.

In the corporate segment, Positivo continued on a path of sequential increases since at least last year's Q2, hitting 3.3% of participation in 2Q11.

The company reported a 9.5mn-real (US$5.97mn) adjusted net profit for the quarter, compared to a 33.7mn-real loss in 1Q11 and a 30.2mn-real profit in 2Q10. Revenues were up 30.7% sequentially to 551mn reais, but down 6.8% year-on-year.