PowerData looking to partners to fuel growth

Tuesday, January 18, 2011

The Chilean division of Spanish data management solutions provider PowerData will aim to reinforce its partner network this year to drive the company's expected 20-25% growth, PowerData Chile general manger Eduardo Jacob told BNamericas, without delving into more specific numbers.

Jacob, who assumed his position in October 2010, said he aims to improved PowerData's processes and go-to market strategy. "We're developing a more aggressive marketing plan, a more direct relationship with the market via partners - which hasn't developed very fluidly. We'll have a continued focus on data integration and client-based solutions," he said. "We don't have to reinvent the wheel."

Partners have had little weight in terms of PowerData Chile's revenues, but the goal is for the channel to bring in 10-15% of business, he added.

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Virtualization, information security, master data management and archiving are the areas the company will focus on this year. And while PowerData's solutions are very transversal, "we focus wherever there is a need. But we have experience in vertical markets such as finance - banking and insurance - retail, manufacturing and a bit of government," he noted. "This year we'll focus more on retail, manufacturing, mining - more productive sectors - as well as health and local governments such as municipalities."

PowerData - which offers an extensive portfolio of data management solutions - has three offices in Spain. In Latin America, the company has an office in Santiago and another in Buenos Aires. It has operations in Uruguay, Paraguay, Peru and Bolivia and is looking to start direct operations in Brazil, Panama, Colombia and Peru via an agreement with a US IT firm.