Progress Software implements new sales strategy

Friday, September 2, 2011

US firm Progress Software (Nasdaq: PRGS) is looking to reposition itself in Brazil, operating with integrators, online source Computer World reported.

After operating in Brazil for 12 years under a direct sales model coupled with applications partners, the new strategy seeks to increase the company's share in the responsive process management (RPM) market, for real-time monitoring and visibility of business solutions.

To that end, the company has reached an agreement with local technology firm DBA, Progress Software's first strategic partner for RPM integration in Brazil.

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Progress expects to recruit 3-4 additional integrators with a similar profile by year-end.

Additionally, the company has appointed Edenize Maron as country manager for Brazil and sales director for South America.

According to Maron, the Brazilian market offers a favorable scenario for BPM and RPM solutions, since several companies in the country operate with architectures distributed in different places and need to deal with large volumes of data.

Some companies have made large investments in ERP, CRM, and BI, so operational efficiency makes a difference for their businesses, the executive was quoted as saying.