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RSA, the security unit of US storage solutions provider EMC (NYSE: EMC), will be upping its focus on strategic security consulting this year, RSA's Latin American and Caribbean manager, Roberto Regente, told BNamericas.
The move toward consulting comes as part of RSA's drive to provide value-added solutions as opposed to standalone IT security products.
"We're going to work a lot in relation to strategic services," he said. "Examples would be establishing a security plan for a large corporation, establishing the architecture for a secure operating center or speaking with a bank regarding how to create a fraud strategy that combats fraud across the different channels."
Security planning is becoming more important as companies move abroad and must grapple with disparate security conditions across countries, according to Regente, who added that top competitors in this sphere include IBM (NYSE: IBM) and HP (NYSE: HPQ).
RSA is taking another step toward providing integrated solutions through its recently formed alliance with US software security firm McAfee (NYSE: MFE), which is now part of Intel (NYSE: INTC). Regente said the partnership will also beef up information exchange between the two companies regarding IT security threats.
RSA expects its overall Latin America revenues to increase 30% this year. The company's largest regional markets include Brazil, Mexico, Argentina and Chile.
It is no secret that the Latin American division of EMC is making a full-court press in the cloud computing and virtualization spheres, and Regente affirmed that RSA will be following its parent company this year in efforts to snap up new business in those areas.
Still, even after months of evangelization efforts regarding the cloud, Regente acknowledged that many companies in Latin America are still not convinced.
"There are issues because there aren't any clear rules in the market," he said. "We as Latin Americans also start off by not trusting others. We don't feel like we can trust until the other party convinces us that we can trust. In the US, the opposite is true."
RSA offers a range of IT security solutions, including authentication, data loss prevention, access control, encryption and fraud prevention.