Samsung expects to launch in Chile before year-end its Series 7 Slate PC, an 11-inch tablet that is designed to compete with and complement the traditional notebook market, Eduardo Yon, Chile commercial director for Samsung Infosystems, told BNamericas.
"We believe that we can cover different needs with different devices, from cell phones to the deskptop PC. And that is why we brought out this hybrid which is between a notebook and a tablet," Yon said.
The executive said that consumers are getting used to living with several different operating systems and there are applications that allow users of Windows Phone to access Android apps, for example, so the user is thinking more about the screen and the device than the OS.
Samsung expects to sell some 1.3mn notebooks in Chile next year, similar to this year as the global market supply for hard disks is feeling a squeeze due to the floods in Thailand.
According to Yon, Thailand produces 45% of the world's supply of hard disks and half of the manufacturing capacity is under water, which Yon believes will take 3-6 months to recover.
That said, Samsung is expecting 20-30% growth in its retail computer business in Chile this year, boosted by an increasing number of tablet sales, which in some months are outstripping netbook sales.
Notebooks still account for 70% of Samsung's PC sales in the country.