SAP to open innovation centers in Brazil, Mexico

Tuesday, July 26, 2011

Software giant SAP (NYSE: SAP) plans to build two innovation centers in Latin America during the second half of 2011, senior VP for Latin America and the Caribbean Marcelo Kaucher told BNamericas.

The sites - to be located in Brazil and Mexico - will be used as demo centers that allow customers to see progress in the application of SAP's new products in a more real-time way. The company decided to start off with these two countries taking into consideration the volume and demand for SAP products, Kaucher said.

"Brazil and Mexico are the biggest markets in Latin America for SAP, and [the centers] will be used mainly to show customers the results of applied innovation in all SAP products. But this doesn't mean that we're going to change the way we are currently presenting technology in the region. If someone from Chile wants to see a product, of course we will make sure they can have a presentation," Kaucher said.

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The move is part of SAP's new innovation center, a "virtual office" dedicated to innovation and technology adoption in the region.

"We have five highly qualify experts all over the region who will focus on innovation," Kaucher said.

SAP in Latin America is growing at more than 40% per year, based on the fact that the region has changed from being a follower to an early adopter of technology, SAP director for South America Diego Lozano said previously.

To read the full interview with Kaucher, see this week's IT Perspectives, for subscribers only.