SAP (NYSE: SAP) saw the volume of software license sales jump 63% in Mexico in the first quarter of the year compared to the year-ago period, company general director for Mexico and Central America, Diego Dzodan, told BNamericas without providing hard figures.
The executive underscored that Mexico was SAP's best performing country in Latin America during the quarter.
In the business analytics and technology segment, the company grew 150% year-on-year in new licenses in 1Q11, he added.
Dzodan also said the company is seeing significant demand from the public sector in Mexico: "In the first quarter of the year, we grew 700% in software sales to the public sector compared to the year-ago quarter."
"We're seeing that growth this year in general is higher when compared to 2010. Many projects that were delayed during the economic crisis are being executed now. This is why we're seeing larger volumes this year," he added. SAP is also seeing increasing volumes in software sales in other verticals including mining, banking and energy.
Indirect sales through channel partners surged 126% year-on-year in Q1.
In Mexico, SAP has some 3,000 clients, some 70% of which belong to the SME segment, the executive said.