Latin America's electric energy and oil companies are emerging as some of the region's most promising analytics solution adopters this year, the director of US software provider SAS's Latin America North division, Jose Luis Sanchez, told BNamericas.
Players in countries like Mexico, Colombia and Venezuela are encroaching on traditional analytics heavyweights, such as financial and telecommunications companies, Sanchez said. "There is a need to generate energy more efficiently. It has to do with the analysis of different production sources."
"On the oil industry side, this has to do with analyses of wells and the faults that wells could have," he said. "On the electric energy side, it has to do with different trends of consumption, supplying the energy more efficiently and predicting demand."
"We are not working directly with Pemex," he noted. "Pemex has told us about its needs. It has providers that it's always used, such as Schlumberger and Halliburton. We have been working through them."
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SAS's Latin America North division expects new software licenses to grow 30% this year, while total revenues - which include other areas such as consulting - are seen creeping up 6%, according to Sanchez. The division posted similar year-over-year increases last year.
Colombia and Mexico represented significant revenue drivers in 2010, and sales increases in both countries are expected to spill over to 2011.
Sanchez said Colombia will be commanding a significant amount of the division's investments, as the company opens new offices in Medellin and moves into larger facilities in Bogota.
SAS Latin America North will also be devoting more resources to penetrating the middle market, the executive added.