SMEs, cloud among main pillars for Intel's corporate strategy in Latin America

Tuesday, December 27, 2011

SMEs and cloud computing will be among the main pillars of US chip manufacturer Intel's (Nasdaq: INTC) strategy for the corporate sector in Latin America, the company's general director for the region, Steve Long, told magazine CIO Perú.

According to Long, more than nine of every 10 cloud-based servers in data centers are backed by Intel.

But many devices can create content through the cloud and interact with it, the executive added, such as traditional desktops and laptops, as well as netbooks, which will continue fueling the growth of Atom processors thanks to large government projects in Latin America, like Classmate PC.

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In addition, Intel has entered the tablet market with its Atom processors through Cisco's (Nasdaq: CSCO) corporate tablets, and is making a foray into the smartphone market with a new design of Atom by the first quarter of 2012, Long said.

The greatest opportunity for the company in Latin America, Long said, is working with SMEs through a channel program. Though the program has been implemented for years, previously focused on training assembly firms, it has now shifted to technology use in companies.

In this sense, channels in Latin America will be a great support for the migration trend toward blade servers, the executive added.