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US security firm Symantec plans to open an industrial unit and start producing the Norton antivirus line in Brazil by January, the company announced in a release.
"Nowadays, Norton's products arrive [to Brazil] only via imports from our two major distributors. But I believe that by January we will be able to begin producing them in the country," said Symantec's local manager, Fabiano Tricarico.
Developing the solution in the country will bring new partnerships and influence Symantec's relationships with its distributors and channels, he said, adding that the company is currently redefining its local partnerships.
"Brazil is Symantec's biggest emerging market, today occupying the 11th position in our global markets ranking. We expect to jump to 10th soon, overtaking Italy," he stated, explaining why the firm decided to undertake local production.
According to Tricarico, one of the biggest challenges for Symantec regarding security in Brazil is what he calls the "freeware community," which comprises "people who don't understand the risks and rest easy in thinking that any free antivirus will be able to solve all their problems, giving a false sense of security. And this also applies to the corporate world."
In his opinion, the local market has a lot of room to develop, with retailers and producers working to show consumers the importance of a paid security solution. "It's an initiative that must come from us."