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Data warehousing specialist Teradata (NYSE: TDC) plans to double its current number of clients in Chile and Peru to 26 over the next 18-24 months, Matías Gil, Teradata's manager for the two countries, told BNamericas.
According to Gil, who joined the company in recent months, Teradata has a target market of around 60 large corporations in the two countries from industries including financial services, telcos, retail and transport and tourism - all essentially big users of data.
"Why do we think we can double our client base? Chile and Peru are among the two fastest growing economies in Latin America," Gil said. "Companies are investing in initiatives that help them capitalize on that growth and, at the same time, want to be able to differentiate themselves from the competition, [and] develop new lines of products and services."
Data warehousing has moved beyond analyzing weeks- or months-old data to analyzing it in near real time. That involves capitalizing instantly on consumer trends that are perhaps revealed on social networks or blogs, and adapting commercial strategies accordingly.
"A bank can extract information to be able to define pricing policies, a telco can predict which customers are most likely to change to another provider and take timely remedial measures. All of this information within the companies can be gleaned through a Teradata solution," Gil said.
This year, Teradata paid US$263mn to acquire Aster Data Systems, through which the company plans to enable firms to analyze vast amounts of unrelated or unstructured data (big data) available in the cloud.
This will enable faster data analysis and cover a broader range, which the company believes will enable it to penetrate new markets such as the dotcoms, as well as non-traditional industries like oil and gas and mining.