Toshiba to launch tablet in Latin America in 45 days

Friday, June 17, 2011

Japanese electronics manufacturer Toshiba will launch its first Android-powered tablet in the Latin American market in the next 45 days, Edgar González, general director for Toshiba's computing systems division in Latin America, told BNamericas.

The tablet has already launched in Europe and the US. The region-wide launch will feature a device with a 10.1-inch widescreen HD display and which comes with the Android Honeycomb operating system.

Faced with a market that is price sensitive and already awash with tablets from multiple vendors including Samsung, González said he was confident that Toshiba could differentiate itself with its reputation for quality.

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"We're going to continue to compete with our principal strength, which is the quality of the product, with our design and our constant upgrades... Toshiba is never the cheapest on the market, but our prices are very reasonable for the quality of the product," González said.

Asked whether quality is sufficient for a market where consumers are also often attracted by innovative features and design, the executive said Toshiba had the ability to add different colors and designs according to each market.

The tablet's differentiating factors are video correction technology that automatically makes adjustments to improve the image as it is being viewed, he said. "It corrects the colors, the definition and ghostliness that may appear with movement."

González added that the tablet differentiates itself in the number of connection ports it has, such as HDMI and USB.