Zebra expects Latin America revenues to expand 14% this year

- Tuesday, August 16, 2011

Zebra expects Latin America revenues to expand 14% this year

US specialized printing equipment and RFID solutions supplier Zebra Technologies (Nasdaq: ZBRA) expects its Latin American revenues to expand some 14% this year, company regional sales manager Sandra Harriague told BNamericas.

Harriague is responsible for all countries in the region, except for Mexico and Brazil.

"The region is showing continuous growth. In the first half of this year, revenues from Latin America grew approximately 9% compared to the same period in 2010," the executive said.

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Mexico currently accounts for some 25% of Zebra's revenues in Latin America, followed by Brazil, with 20% of regional revenues. The rest of Latin American markets account for the remainder, Harriague said.

Zebra is seeing significant growth in Central American markets such as Costa Rica, Nicaragua and Honduras, as well as opportunities in the Andean markets, she added.

And with respect to vertical markets, the executive highlighted increasing demand from government sectors in Central America, as well as "a lot of room to grow" in mobility and self-service solutions throughout the region.

The company sells its products and solutions through wholesale distributors and value-added resellers. In Latin America, the company has some 70 channel partners, which expand about 15% each year, the executive said.

Global revenues during the second quarter increased 12.3% year-on-year, to US$246mn. The company's quarterly net profits reached US$33mn in Q2, compared to US$22mn in the year-ago period.