Samsung could open assembly plant

Tuesday, May 10, 2005

South Korea based Samsung is studying whether to build a cell phone assembly plant in Argentina, Samsung Argentina president Sung Hoan Kim said in an interview with local website

However, Samsung has ruled out the idea of opening up a plant in Tierra del Fuego, he said. At the same time the company is analyzing its operations in Brazil, where it already has an assembly plant.

Samsung Argentina expects to reach US$200mn in sales in 2005, or a 100% increase on 2004. The company expects its cell phone sales to lead the way, followed by data processing and home appliances.

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Kim estimated that Samsung would sell 800,000 cell phones in 2005 in Argentina, with the goal of capturing a 30% market share. In 2006, the company anticipates selling more than 1 million units.