Uruguay's In Switch launches in Brazil, eyes Israel
Uruguayan mobile financial services company In Switch launched in Brazil with an office in Porto Alegre, capital of Rio Grande do Sul state, which borders with Uruguay, local daily El País reported.
The company operates in over 40 countries and across most of Latin America. The arrival in Brazil marks a late expansion to the region's largest market.
"We opted for Porto Alegre, prior to São Paulo, for a cultural issue and because of our closeness to those people, and the impact that the gaúchos (Rio Grande do Sul people) have on the different companies," In Switch CEO Amílcar Perea was quoted by the paper.
An office in Israel, as part of an expansion to North Africa, the Middle East and Eastern Europe, is planned for the second half of the year.
In Switch's flagship product, a digital wallet, is now hosted on Microsoft's and Amazon's cloud, which advances payment cycle from clients while hastens the service activation time.
In Switch will be the only Uruguayan company at the Mobile World Congress in Barcelona, which kicks off next week.
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News in: ICT (Uruguay)
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