Info. Technology - Brazil

Bradesco Online Transactions Reach R$3mn Per Day

Bradesco Online Transactions Reach R$3mn Per Day

By -

Brazilian bank Bradesco is currently handling a total of US$1.6mn (R$3mn) in online transactions per day, completing 288,000 separate transactions for its one million registered customers, Bradesco ecommerce manager Antranik Haroutiounian told BNamericas.com.

Bradesco's online shopping mall now has some 169 full members, with another 600 in talks, Haroutiounian said. The shopping mall is based on the Microsoft Site Server platform, and data is transferred at speeds of 1,024 bits per minute.

Customer confidence in Internet security remains one of the largest problems holding up the development of ecommerce, even though there have been few examples of credit card fraud, Haroutiounian claimed. Bradesco has developed its own certification system using Secure Electronic Transaction (SET) protocol to provid customers with unique individual certificates. When a customer buys online, the store checks the certificate against the bank records, preventing credit card numbers from being transferred across the web.

Bradesco has some 60,000 customers on record, making around 20,000 payments per month with an average spending of approximately US$41 (R$75) per transaction. Stores wishing to participate in the Bradesco certification system must pay US$826 (R$1,500) per month. Stores are free to use other payment systems offered by alternative banks.

The company recently spun off its online payments department as a separate company called Scopus Tecnologia (www.scopus.com.br) in order to develop full ecommerce solutions for Brazil, Haroutiounian said. Scopus Tecnologia provides ecommerce solutions for other companies and has its own online store, Loja Scopus (lojascopus.comercioeletronico.com.br), which sells electronic equipment.

The company has invested some R$350mn in recent years to build out its telecom and technology infrastructure, and has been voted best online bank in Brazil by Brazilian Internet awards company Ibest for the last four years running.