Green IT interest strongest at the workspace and data center, Symantec says

Thursday, July 9, 2009

Brazilian and Mexican companies' workspace and data centers represent the biggest focus points in terms of green IT investments, US security software firm Symantec's (Nasdaq: SYMC) regional systems engineer manager for the Caribbean, Central America and Andean Regions, Nicolás Severino, told BNamericas.

Severino said companies are interested in installing greener desktop and laptop monitors at the workplace.

At the data center, companies are turning to technologies such as deduplication and virtualization, as well as green servers, storage and switches. Severino added that companies are also interested in solutions offered through software as a service (SaaS) as a way to become more energy efficient.

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He said that in general, companies that adopt green technologies tend to have the most advanced overall IT use.

"Those are telecommunications and financials," he said. "When talking about green IT, the government is also a big player."

Meanwhile, issues concerning resources and behavior changes represent top barriers to green IT adoption.

"To act upon green IT, there is a lot to be done in terms of following policy and changing policy," he said. "There is also the need to invest in replacing the equipment."


Earlier this month, Symantec published a study that found that 78% of all companies in Brazil and Mexico expect to increase their green IT budgets during the next 12 months.

On the other hand, only 29% of companies surveyed had already adopted green IT solutions. Roughly 39% reported to be developing a green IT investment plan.

Severino, who helped carry out the study, said Symantec was unsure of the causes of the disparities, but that they may reflect the nascent nature of green IT adoption in Brazil and Mexico.

"This shows that there is certain optimism from IT departments regarding how much more money they will get to pursue green IT initiatives," he said.

"There are a lot of bases that they [local firms] need to make sure are covered. Green IT is something that is a strong emerging trend... everyone expecting the money [might not] have a plan in place to take that resource and convert it into effective action," he added.

Symantec's findings were part of its 2009 Worldwide Green IT Report.