MySpace Latin America has 7mn users six months after launch

Thursday, April 10, 2008

Six months after launching its first Latin American site, US social networking site MySpace has more than 7mn users and expects another 200,000-300,000 monthly, MySpace Latin America manager Víctor Kong told BNamericas.

In the second half of 2007, the firm set up offices in both Mexico and Brazil in an attempt to conquer Latin America. Now, MySpace expects to open offices in Argentina midyear under its expansion plan in Latin America.

"In Mexico we had about 500,000 users before launching the specific site with localized content, now we have 3mn," Kong said.

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Each office employs approximately 10 people, specialized in marketing, consulting and advertising sales. Without giving details, Kong said the company plans to roll out more offices in other countries this year.

In order to attract more users and capture a large US market, the portal's Spanish-English language version "MySpace Latino" was launched earlier this week in the US to attract Hispanics living north of the border.

The MySpace Latino launch responds to the needs of some 10mn Hispanics that were already using the MySpace English-language platform, Kong said.

In fact, many of the new accounts come vis-a-vis Latinos living in the US, Kong said. US Hispanics and immigrants use MySpace as a medium to communicate as well as share video and photos with relatives living in Mexico and other countries.

MySpace currently has some 107mn users and together with Facebook, is one of the world's largest social networking sites. Media magnate Rupert Murdoch and his firm News Corporation bought MySpace for US$580mn last year.

MySpace is currently leading other expansion campaigns in Asia as well, where most recently the company launched its Korean site.

"We're number one in Europe, strong in the UK, Germany, and France. We're number one in Australia. We have ventured into Japan, China, and have launched in [South] Korea and India. We're definitely the most international social networking site in terms of local sites and local offices," Kong said.