PC Factory kicks off new technology center

Thursday, April 15, 2010

Chilean IT products reseller PC Factory has opened its new technology center in capital Santiago, the company announced in a release.

The new 3,500m2 center houses the showroom and sales area, space for special events and launches, technical service and customer service areas, quality control department and administrative offices. The building is considered green, with low energy consuming LED lighting and high efficiency climatization systems.

This year, PC Factory is incorporating new brands such as Apple, as well as new product lines like mobile phones, video games and software, in a move to meet all of the technological needs of clients, marketing manager Marcelo Becerra said. It already distributes brands such as Intel, AMD, Microsoft, Samsung, HP, Thermaltake, Kingston and Asus.

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The company has more than 300 employees and 12 stores throughout Chile, and billed more than 45bn pesos (currently US$86.3mn) in 2009. According to past reports, the firm aims for sales to grow 20-25% this year.

PC Factory's new technological center cost US$4mn to build, press previously reported.