The content has been shared, if you want to share this content with other users click here.
Sales made via mobile devices (m-commerce) nearly doubled in Brazil during the 2014 Christmas season, local e-commerce consultancy E-bit reported.
The number of purchases made via tablets and smartphones grew 96% between November 15 and December 24, accounting for 8.8% of total online sales compared to 4.5% in the same period last year, according to data from the consultancy.
In terms of revenue, m-commerce represented 8.8% of total online sales in the Christmas period, up 82% over 2013.
Black Friday sales, held on November 28, accounted for part of that growth. M-commerce sales grew 609% on that day alone compared to the previous year, according to E-bit.
"The share of mobile devices in virtual shopping is already nearing 9%. New entrants – those with no Internet access, as well as those with access from computers – are now migrating to smartphones and tablets," E-bit director Pedro Guasti said.
The increased penetration of smartphones and broadband use is clearly driving the development of m-commerce and m-marketing services in the country, said industry players on a panel at the Mobile + forum held in São Paulo. However, unstable broadband connections can end up frustrating potential consumers and leading them to abandon a purchase, added the panelists.
The most popular products by category were cosmetics, perfumes and health; household electronics; fashion and accessories; mobile telephony; and games and toys.