Microsoft to launch Surface tablet in Mexico in May

Thursday, February 28, 2013

Microsoft's (Nasdaq: MSFT) Surface RT tablet will debut in Latin America in Mexico in May, the company said.

The Surface RT, which runs Windows RT and has a 10.6 inch screen, will also be available in Japan, New Zealand, Russia, Singapore and Taiwan.

The Surface Pro version of the tablet that comes with Windows 8 will be available in Germany, Australia, China, France, Hong Kong, New Zealand and the UK.

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The Surface RT has a mobile processor, costs US$499, comes with a keyboard, a cover, a stand and a USB port. It also comes with Office included.

The Pro has an Intel-based Atom processor and is fully compatible with all the Windows 7 and Windows 8 applications.

The RT went on sale in certain markets in October last year, and to date has been a resounding success, Microsoft's Latin America president Hernán Rincón told BNamericas.

"We have sold everything that we had. When we launched the RT, we sold out, we increased production and we're doing fine. We released Pro weeks ago, we sold out, we're increasing capacity and we're catching up. The market reaction has been very good," Rincón said.

"We believe our positioning is unique... in a very specific place, where people that want the best of both worlds: to have a tablet that is light that they can use on an airplane, and at the same time have a full PC with a keyboard and a USB port that will do anything," he added.