Info. Technology - Chile - Peru

New market, industries in sights, says SAS Chile exec

New market, industries in sights, says SAS Chile exec

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The Chilean unit of advanced analytics software provider SAS is preparing to expand to Peru while also looking to address two relatively new industries, SAS Chile country manager Marcelo Sukni told BNamericas.

In 2012 SAS Chile expanded 19%, Sukni said without revealing hard numbers, and on the back of this growth "we'll make a sizeable investment in Peru to open an office to have a local structure, focused on the main industries... [which] are similar to Chile's - financial services, retail, telecommunications and mining." The Peruvian unit will respond to SAS Chile and will fall under the responsibilities of Sukni.

While banking, retail and telecommunications are traditionally the industries on which SAS has focused, there are two other verticals which SAS will now look to address: mining and power utilities.

"We will concentrate on predictive analysis in mining with our PAM solutions - predictive asset maintenance" for preventative maintenance in the different processes and machinery that miners use every day, which if stopped can cause millions of dollars in losses, he said. "We're already getting clients in Chile and we want to replicate that in Peru."

And for power utilities, SAS has solutions that address specific needs such as fraud detection and risk management.

Overall, SAS will be looking to drive sales of Visual Analytics, its in-memory BI solution launched last year within the company's family of high-performance analytics. "It allows companies to explore teras and teras of information, online, and to make decisions right at that moment with all of the possible information desired by the end-user," Sukni noted.

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