Millicom launches LatAm m-education service

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Wednesday, July 9, 2014

Swedish telco group Millicom launched its mobile education service EduMe in Africa and Latin America, the company said in a release.

The initiative's first product is EduMe English, a low-cost mobile English language learning course.

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EduMe English has been launched in Rwanda, and will be made available in El Salvador and Tanzania in the coming months.

Through EduMe, Millicom aims to provide access to high quality education in Africa and Latin America, according to the release.

The Latin American m-education market could see annual revenue of US$2bn by 2020, according to a study published by the GSM Association (GSMA) and consultancy McKinsey.

The annual growth rate for m-education revenue in the region is expected to reach 54% between 2011 and 2020, the highest growth potential of any region worldwide.

Furthermore, 90% of this revenue opportunity will lie outside the provision of basic connectivity, in areas such as content and related software platforms.

Latin America faces a range of challenges in education, including high dropout rates, limited access to education, low educational quality and high rates of illiteracy. These problems are especially pronounced in low income urban and rural populations, the study added.

Mobile technology has the potential to address issues of both quality and access to education, through the provision of remote access to interactive content for a low price.

The decision to enter the m-education market forms part of Millicom's continued efforts to diversify its revenue streams and increasingly incorporate value-added services (VAS).

The operator is aiming for VAS to reach 50% of its total revenue in Latin America by 2016, compared to 30% in 2011.