PRESS RELEASE

Xertica acquires Blein Consulting

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Thursday, September 6, 2018

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Xertica statement

September 6

Xertica, a Latin American technology consulting company leader in enabling digital transformation projects with cloud-based solutions, announced the acquisition of BLEIN Consulting, Platinum Partner of Salesforce, to consolidate its portfolio of Cloud solutions focused on knowledge and customer experience. With this acquisition, Xertica becomes Salesforce's Platinum partner and in addition to being the # 1 partner of Google Cloud in Latin America.

BLEIN Consulting is a consulting company with more than 13 years of experience in the implementation of Customer Relationship Management (CRM) projects in corporate companies, with extensive experience in the finance, retail, manufacturing and services industries, in more than nine countries. .

Through this acquisition, Xertica will be able to offer integral solutions taking advantage of the synergies between Google and Salesforce, the latter being the world leader in Customer Relationship Management (CRM), which helps companies connect with their customers in a completely new way. The Salesforce platform includes leading services in sales management, service, marketing, eCommerce, analytics and artificial intelligence, all in a single platform in the trusted cloud.

"Xertica has a development and investment plan to continue its leadership in the ecosystem of technology consultancies that enable digital transformation in Latin America through the cloud, making us one of the first companies in Latin America to receive funds from Salesforce Ventures, time that consolidates our portfolio of process management solutions, big data, machine learning and analytics focused on the customer, "said Antonio Couttolenc, CEO of Xertica.

"This transaction will allow us to provide our clients with a portfolio of technology solutions based on Salesforce and Google that can quickly adapt to their needs, on the other hand, it will allow us to expand the leadership we have in Mexico as a Salesforce platinum consulting partner in markets like Colombia, Peru, Ecuador, Argentina, countries where Xertica is already a leader ", added Hector Romero, Managing Partner of BLEIN Consulting.

Through this acquisition, Xertica is consolidated as a leading technology consulting company in Latin America with the mission of guiding and streamlining companies in the digital transformation process.

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About Xertica

Xertica is the leading Latin American technology consulting company to enable digital transformation projects based on the cloud in the region that has enabled the process of digital transformation to more than 3,000 companies in Mexico, Colombia, Ecuador, Peru and Argentina. With a highly qualified and specialized team of more than 200 people, it implements the most advanced technologies in service modality, both in Software and Infrastructure or platform. Within the consultancy process, Xertica places emphasis on the human side of technological change and has developed a key component of change management that enhances the success of digital transformation.

Xertica has raised a round of capital to double its investment in the new offerings of Big Data, Analytics and Machine Learning as a service. All this has made it the largest partner of Google Cloud in Latin America and Platinum Partner of Salesforce. For more information visit our website www.xertica.com .

About Blein

BLEIN Consulting is a consulting company specializing in Digital Transformation projects on the Salesforce.com platform, helping organizations to better connect with their clients, to achieve better sales results, higher service rates and better productivity in companies.

They have now positioned themselves as experts in customer relations for 13 years of experience and more than 300 CRM implementation projects in 9 countries with more than 2,500 redefined business and service processes.

About Salesforce Ventures

Salesforce, the global leader in CRM, allows companies to connect with their customers in a completely new way. Salesforce Ventures, the company's corporate investment group, invests in the next generation of enterprise technology that extends the power of the Salesforce CRM platform, helping companies connect with their customers in completely new ways. Companies receive funding and access to the world's largest cloud ecosystem and the guidance of innovative Salesforce executives. With Salesforce Ventures, companies can also leverage Salesforce's experience in corporate philanthropy by joining Pledge 1% to make restitution part of their business model. Salesforce Ventures has invested in more than 250 business startups in the cloud in 14 different countries since 2009. For more information, visit www.salesforce.com/ventures .