Bradesco launches Visa Aeternum

Tuesday, July 17, 2018

Press Release by


Start your 15 day free trial now!


Already a subscriber? Please, login

Imagine a card that brings benefits such as never expiring points, personal assistant, contactless payment technology, VIP rooms at the world's major airports, among other advantages developed especially for the high-income public. Today , all of this can be found in a single plastic, or rather in a single metal. This is the Bradesco Visa Aeternum card, the first in the country made of metal, which will be offered only by invitation to a select group of clients of the bank.

Care in creating this product began in its design. The Bradesco and Visa teams met in co-creation sessions to better understand what benefits would meet the wishes and needs of this public and, based on this, the entire package of advantages of Bradesco Visa Aeternum was created. "In the process of product design, it was clear that this card needed to be differentiated. Understanding that customer seeks cultural experiences, mainly related to travel and loyalty points, that he or she wants simple and practical processes and a special design, became more easy to come up with a solution like Aeternum," says Cesario Nakamura, Director of Bradesco Tarjetas.

Another important feature of the card is that it has the approach payment technology, making it possible to make purchases even faster and more securely in about 2.7 million POS enabled throughout the country. "From the outset, the importance and value given by this high-income public to the way you spend your time became clearer. The more seamless, convenient and agile the moment of payment, the better. this experience is that of approach payments," says Nuno Lopes Alves, vice president of Business Development at Visa do Brasil.

Here is the list of the differentiated benefits that the Bradesco Visa Aeternum card holder can enjoy:

  • Access to a unique selection of the Visa Luxury Hotel Collection, with exclusive benefits such as room upgrade and late check out;
  • In Brazil, free access to Bradesco Cards Lounge present in the main Airports of Brazil and partner rooms of Bradesco Tarjetas;
  • LoungeKey ™ program, which offers Visa Aeternum cardholders access to more than 100 Vips rooms around the world
  • Personal Assistant who offers personalized services such as flight confirmation, restaurant reservation, purchase of tickets for shows or sending gifts to your family. Just call your Concierge Visa Concierge at (11) 4196-8188 .
  • The points of the program never expire and to celebrate the launch of Bradesco Visa Aeternum, the points will be generated in the ratio of 4 points to every dollar spent or equivalent in reais until December 31, 2018 (from 2019, points will be generated in the proportion of 2.3 points to each dollar spent on the LEVEL).

This press release was published in English using an automated translation system