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Netherlands-based Irdeto is expanding its business beyond protecting digital content for clients in the media and entertainment industries by also offering security solutions for internet of things applications.
Jorge Waitz, Irdeto's director of sales for Latin America and the Caribbean, said during a presentation at the NexTV event in Mexico City that his firm has almost 50 years of experience developing security and protection systems for pay-TV content. The firm's product portfolio naturally evolved towards solutions that detect and block illegal streaming of unauthorized content.
Irdeto's solutions use watermarks to detect where content was leaked and where it was distributed, finally blocking any direct access. The company decided to leverage this protection technology to expand its business and provide security mechanisms for other industries.
"Every connected device is prone to being hacked," Federico Sánchez, Irdeto's regional sales director for Mexico and Central America, told BNamericas on the sidelines of the event.
With this in mind, Irdeto is commercializing security solutions for the IoT. Although the company has not officially launched the service in Latin America, it has negotiated with several interested customers.
"Mexico's Telcel began commercializing IoT products about a month ago and Claro already launched a commercial strategy for IoT. This trend will only go up in the region and security has to be a crucial part of it," said Sánchez.
Irdeto also offers protection for connected vehicles, which the company expects to bring to Latin America soon.
"Your car will soon have an internet-connected device and someone has to protect the information exchange between your car and an authorized web server. It is possible for someone to hack your car's connection and hold it for ransom, and we want to prevent that," said Sánchez.