TV Azteca partners with Vault Analytics to enhance evaluation of content

By TV Azteca

Los Angeles, April 2, 2018 ̶ TV Azteca, one of the two largest producers of Spanish-language television programming in the world, announced today a strategic investment and partnership with Vault Analytics. The deal includes a TV Azteca minority stake in Vault Analytics and will fast-track and broaden Vault's TV products.

"With the rise of technology companies like Netflix, Amazon, and Apple in the content space, as well as newcomers becoming more involved with original content, we have seen an important industry trend toward gaining data that may otherwise not have been available," said Benjamín Salinas, CEO of TV Azteca. "This is a new age, and being on the forefront of big data is an absolute necessity for any media company."

Vault Analytics focuses artificial intelligence on "pre-audience" products and solutions, providing data and analytics at any stage of content life cycle, from early scripted development stages to pre-release marketing and trailer analysis.

"What drew us most to partnering with TV Azteca was Benjamín Salinas' Visión 2020 plan and shared outlook of how AI will enhance decision-making processes. In an ever-changing global content market, deriving insight out of chaos is crucial to maintaining a competitive advantage in the years to come. We look forward to bolstering our current product offering for the global television and branded content markets," said David Stiff, spokesperson for Vault Analytics.

In 2017, TV Azteca announced its Visión 2020, which aims to combine technology and content to evolve the company through the radical changes in the global entertainment industry. One element of this strategy was the Grupo Salinas launch of Dopamine, a production company focused on producing and licensing premium original content to global English and Spanish-speaking markets. The first series production announced was Mary Magdalene.