E-commerce revenues generate 2.6% of Colombian GDP
E-commerce in Colombia accounts for roughly 2.6% (US$5bn) of the country's GDP, according to news outlet CIO Latin America, citing estimates by the nation's chamber of electronic commerce (CCCE).
The figure positions Colombia as one of the leading nations in e-commerce in Latin America, and is thanks to a growing ecosystem of buyers, improvements to internet access, logistics facilities and increased security.
"If the consumer has a successful experience, it is more likely that they will be encouraged to buy online again, which, over time, tends to increase and improve shopping experiences," said Andrés Robatel, sales and marketing manager for Mercado Libre Colombia.
A study by Mercado Libre also highlights that 55% of online purchase are made by men and 45% by women, with queries made from mobile devices in almost 60% of cases.
Colombia's e-commerce revenues have been on the rise for some time, with figures now doubling the US$2.5bn recorded in 2013.
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