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The habits of millennials are shaping unified communications as they seek to have the same technologies at work as they do in the consumer market.
Scott Hoffpauir (pictured), CTO and cofounder of US communications service provider Broadsoft, told a press conference in Mexico City that young professionals seek different user experiences in communication platforms in the workplace.
According to Hoffpauir, millennials demand platforms that allow them to work from mobile devices, that integrate multiple applications, and systems that support remote work. In addition, this generation favors messaging over voice, which is why developers must focus on messaging systems in enterprise resource planning systems.
At the event, Broadsoft's sales VP for Latin America, Héctor Sánchez, told BNamericas that the unified communications market is growing at a rate of 20-25%. Conversely, the PBX legacy technology market is contracting by around 7% a year in the world and 13% in Latin America.
According to Sánchez, the change is being fueled by the increasing importance placed on mobile solutions.