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Most Latin American consumers intend to make mobile device-based purchases

Bnamericas Published: Monday, September 30, 2013
Some 83% of Latin American consumers plan to make purchases through their mobile devices, news site Telecompaper said citing a 17-country survey by German software giant SAP (NYSE: SAP). During the last year, 24% of Latin Americans made purchases on the internet through mobile phones or tablets, 11% bought via mobile applications and 8% purchased products through SMS. The same survey also reportedly found Latin America's biggest barriers to mobile device-based purchases include the hassle of registering too much personal information (53% of respondents), occasional lack of internet access (52%) and lack of immediate customer care (51%).

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